Importance of rural marketing ppt

Mar 02, 2014 the importance of the rural market more than 70% of countrys consumers are in the rural market more than half of national income is generated here should all firms go rural. It got a separate meaning and importance after the economic revaluation in india after 1990. Rural market in odisha international journal of research and scientific innovation ijrsi volume iv, issue xii, december 2017 issn 23212705 rural market in odisha. Marketing mix comprises of various controllable elements like product, price, promotion and place. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other. Essay on the introduction to agricultural marketing essay. Principles of marketing lectures challenges in indian rural. It focuses upon the upliftment and development of the sections of rural economies, that experience grave poverty issues and effectively aims at developing their productivity. Marketing mix for rural markets marketing mix refers to the set of actions, tactics, tools or variables that a company uses to promote and sells its brand or product in a markets the marketing mix is a crucial elements of any marketing plan as it offers marketers a mix of products, services and prices. Hence it is of very much importance to study the impact of the climate change on rural development of india along with its agriculture. Identify the consumer response to the companys product. Also, dissemination of information concerning the rural folk is possible only through effective public relations. Present state of agricultural marketing in india 3. In this essay we will discuss about agricultural marketing in india.

Importance of agricultural marketing in india and govt. Given the intangibility of services, marketing them becomes a particularly challenging and yet extremely important task. Learn about the importance of data collection, what data to collect and how to leverage it. Here, a rural producer involved in agriculture sells his produce in urban market. Chapter 1 introduction of rural marketing marketing is the business activity that explores unfulfilled needs and wants, defines and measures their magnitude, determines which target market can be best and optimally served, decides on the basis of appropriate products, pricing, promotion and distribution. Organized retail is not just selling of goods, it embraces activities of marketing like grading packing, promotion and advertisements and show casing variety of. Scope for rural marketing in india relivingmbadays. This page contains rural marketing seminar and ppt with pdf report. India is one of the most populated countries in the world, with a population of 1. Promotion strategies in rural marketing management paradise. As you network with people at your company, in your industry, and even outside your field of interest, youll uncover opportunities to connect with different types of mentors and advisors, increase your visibility with senior management, further develop your areas of expertise, and. The penetration of internet is around 20 % in india, which is less compared to the us which has 80% internet penetration and. The rural marketing refers to the activities undertaken by the marketers to encourage the people, living in rural areas to convert their purchasing power into an effective demand for the goods and services and making these available in the rural areas, with the intention to improve their standard of living and achieving the companys objective, as a whole. Rural marketing concerns with planning and implementing marketing programmes often referred as marketing strategies or simply 4ps for rural markets to achieve marketing goals.

Evaluate the reputation of the company in the market. It also emphasizes the need to address various pressing issues of village economies that hinder growth and. Marketing of services is a relatively new phenomenon in the domain of marketing, having gained in importance as a discipline only towards the end of the 20th century. Rural market is growing faster than urban, rural marketing results into overall balanced economical and social development. A free powerpoint ppt presentation displayed as a flash slide show on id. The best way to evaluate the importance of applying social media in marketing is to realize the importance of social media in everyday life of people who are likely to become your customers. Online marketing is important not just because it helps you to get found online, but also because it can change the way your business is perceived by potential customers.

Through a proper training and guide, a salesman can be a valuable medium between the marketer and the prospective customer. For example, ranking high in search engine results pages, along with respected industry authorities, instantly boosts your business credibility. But, now companys have understand the importance of rural marketing. This is not just due to income level though that plays an important part in it but also due to the fact that this is the market where life has revolved around deep rooted community values, joint families, and social customs and taboos. Importance of agricultural marketing agricultural marketing plays an important role not only in stimulating production and consumption, but in accelerating the pace of economic development. Thus, indian rural markets have caught the attention of many companies. Jun 02, 2012 though challenges exist in rural markets but the presence of high potential makes these markets attractive and development of an effective marketing strategy considering all the elements of marketing mix and designing them according to the requirements of the market will surely lead to the success in rural market. Formal markets in rural areas play an important role in improving agricultural marketing.

It is very important to re enforce messages in rural areas. Proper arrangement should be made through mass media coverage to pass correct and updated information to the farmers about ruling prices and marketing operations. In fact, the economic impact of adding value beyond the farm gate is usually several times the value of agricultural production at the farm gate alone. For several products there is now enough demand in urban markets but firms with huge ambitions have to necessarily tap rural markets the rural marketing environment. Its dynamic functions are of primary importance in promoting economic development.

The indian rural market today accounts for only about rs 8 billion 53 per cent fmcg sector, 59 per cent durables sale, 100 per cent agricultural products of the total ad pie of rs 120 billion, thus claiming 6. Rural marketing turns beneficial to business units, people residing in rural areas, people residing in urban areas, and to the entire nation. Rural marketing ppt view presentation slides online. It increases the consumption of natural products and reduces chemical products. These all aspects can directly improve living standard. Let us take at some of the points with respect to rural india as per census. Simply stated, it is the framework, a blueprint for the research study which guides the collection and analysis of data. Difference testing can be done with variables that are measured either. The most popular uses of power point presentations are in modern days learning, corporate training sessions, business and marketing meetings, and sales.

Powerpoint presentations are a way of attracting audience towards your views and arguments. Rural marketing gives challenge to ensure availability of product or service in indias 6, 27000 villages spread over 3. Hall valueadded agriculture generates several billion dollars in economic impact for the state of texas each year. It is a process of face to face interaction between the salesperson and the prospective customer.

At least 75% of the male working population is engaged in agriculture. Retail marketing is application of marketing functions in distribution of goods to the customers. If we see rural market in different angel it can consider as a backbone of india. Coming to the frame work of rural marketing, rural marketing broadly.

To expand the market by tapping the countryside, more and more mncs are foraying into indias rural market. The importance of targeting in marketing and how to include it in your strategy 7 minute read when it comes to marketing, if youre trying to talk to everybody, youre going to have a difficult time reaching anybody. Below are the few points why organizations are looking at rural marketing with a positive. Rural marketing has become the latest mantra of most corporate.

Rural marketing is defined as managing all the activities involved in assessing, stimulating and converting the purchasing power of the rural consumers into effective demand for specific products and services and moving them to the people in rural areas to create satisfaction and a better standard of. Agricultural marketing agriculture, in the broadest sense means activities aimed at the use of natural resources for human welfare. Mkts highly competitive,saturated,brand switching behavior r. Discuss promotion strategies in rural marketing within the marketing management forums, part of the publish upload project or download reference project category. Role of international organizations the fao experience gaaya a. Additionally, rural marketing can also improve their income. Chapter6significance of rural marketing if you meet a sales executive today and ask which market he would prefer to serve, the. Module 3 teaching notes toolkit on poverty reduction through tourism october 2012 slide 1 module 3 promotion and marketing in tourism if this is the second day of the course, welcome the group back to the program and do a short recap of the previous days lessons. Other similar terms used are environmental marketing and ecological marketing. Being a rural development graduate, i try to answer your question based on my study and 04 years of experience in the sector.

At present 85 % of the organised retailing takes place in india. Cooperative is an important tool of economic development in rural india, when it comes to cooperative marketing in india, it gives an idea of collective efforts to achieve specific objective to. Services marketing first came to the fore in the 1980s when the debate started on whether marketing of services was significantly different from that of products so as to be. Consumers benefit from retailing is that, retailers perform marketing functions that makes it possible for customers to. Collecting customer data should be ingrained into your marketing strategy. Growth in the rural market results in an overall balance of people both socially and economically.

Check the reaction of the dealers to the company policies. In rural areas, the strategy for a firm to create its own brand is significantly different than in urban areas. But, this scenario is slowly changing and importance is given to the need of the rural consumer. Nandini btech, mba, jntuhceh abstract rural markets have become integral part of global market. These services involve the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy farmers, intermediaries and consumers. Apr 10, 2015 marketing research seminar pdf report and ppt. Rural marketing is getting new heights in addition to rural advertising. Dec 18, 2018 the growth of rural marketing means applying marketing tack tics to satisfy needs and wants of rural people. Rural marketing involves addressing over 700 million potential consumers and over 40 per cent of the indian middle income. Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. Word of mouth is an important message carrier in the rural areas and opinion leader play a significant role in influencing the prospective rural consumers about accepting or. Dec 05, 2017 rural marketing part 1 marketing mgmt.

Indeed, many writers suggest that rural marketing an easy task. Heres why networking is important to your success topresume. Branding in rural india the rules of marketing business. Success of any business enterprise depends on marketing mix and these four elements are like powerful weapons in the hand marketers. In the same way, rural marketing improves rural infrastructure. A study on buying behavior of rural consumer indicates that the rural retailers influence 35% of purchase decisions. The 4ps and 4 as of rural marketing most of the companies treat rural market as a dumping ground for the lower end products designed for an urban audience. It is one of the most helping factors behind success of every meeting. This term got a separate meaning and importance after the economic revaluation in indian after 1990. Rural marketing and its importance your article library. Importance of rural marketing in india essay 2528 words cram. Meaning and definition of rural marketing the term rural marketing. May 15, 20 the function of a research design is to ensure that requisite data in accordance with the problem at hand is collected accurately and economically.

Rural marketing research in india and how its different from urban research. So, before venturing into the other aspects of rural marketing let us. Promotion strategies in rural marketing management. The research design, depending upon the needs of the researcher may be a very. Apr 10, 2015 rural marketing seminar and ppt with pdf report. What is the scope of rural management in india and which. Due to the increasing homogeneity in product offerings, the attendant services provided are emerging as a key differentiator in the mind of the consumers.

No wonder, the rural markets have been a vital source of growth for most companies. It involves the selling of products and services by urban marketers in rural areas. Jun 08, 2019 importance of agriculture is a vital part of agricultural science that is important for human existence. Hence it is important to understand the 4ps of rural marketing with respect to a rural.

Importance of agricultural marketing in india and government measures june 2, 2019 0 comments 294 agricultural marketing is the involvement of assembling, storing, processing, packaging, grading, transportation, and distribution of agricultural commodities from. Firstly it is important to understand that what are the key skillsleanings a rural management graduate gets from the co. Agricultural marketing cooperative societies should be formed throughout the country for developing a better marketing structure. Rural marketing characteristics of rural marketing importance of rural marketing. Companies like hindustan lever, colgate palmolive, britannia and even multinational companies mncs like pepsi, coca cola, l. A function which manages all those activities involved in assessing, stimulating and converting purchasing power in to an effective demand for specific products and services and moving to the people in rural area to create satisfaction and standard of living, thereby achieve goals of org. Rural marketing rural marketing is the study of all the activity, agency and policy involved in the procurement of farm inputs by the farmers and the movement of rural products from farmers to consumers. Dec 21, 2012 if we go by statistics, roughly around 70% of the indian population lives in the rural areas. Public relations in case of marketing promotions in case of rural areas are highly important so as to create the formal relationship with the newly acquired customers.

Pdf effective rural development strategies for the. The unit then moves on to look at how mainstream approaches to rural development have evolved over time, beginning with the green revolution, integrated rural development and. In the india context, the word rural is so much associated with agriculture and farmers that rural marketing tends to be seen as a marketing of inputs or outputs related to agriculture. Rural marketing can be define as a function that manages all activities involved in assessing, stimulating and converting the purchasing power of rural consumers into an effective demand for specific products and services and moving these products and services to the people in rural areas to create satisfaction and a better standard of living and thereby achieving. It reduces the use of plastic and plasticbased products. Role of it in rural marketing authorstream presentation. Hence the importance of networking for career development. Importance of rural marketing size of rural market rural target population employment better living contribution to national income. Ppt marketing research powerpoint presentation free to. Let us now understand the different promotion strategies involved in rural marketing. Descriptive research refers to a set of methods and procedures describing marketing.

Rural marketing is defined as managing all the activities involved in assessing, stimulating and converting the purchasing power of the rural consumers into effective demand for specific products and services and moving them to the people in rural areas to create satisfaction and a better standard of living and thus achieving organizational objectives. Due to rural marketing system, rural buyers can easily access needed standard goods and services at fair prices. Marketers have to locate over 700 million rural indian and finding them in not easy. There are various uses of power point presentations, some of them are integrated. Rural market is growing faster than urban, rural marketing results into overall. Its potential, importance, problems and distribution strategy. Word of mouth is an important message carrier in the rural areas and. The market penetration is still significantly low in rural areas and there is increasing brand awareness in rural markets. Jun 19, 2017 principles of marketing lectures challenges in indian rural marketing in this video, you will get to know about. Rural marketing promotion strategies tutorialspoint. Rural marketing scope importance,limitations demand. As a major source of employment retailing offers a wide range of career opportunities including. Rural development is a topic that is pretty easy to understand but hard to implement. Scribd is the worlds largest social reading and publishing site.

Extension education in agricultural and rural development. Introduction of rural marketing 46 consumer research, thus, is indispensable for entering the rural segment of the market. Since behavioral factors of rural consumers are different and almost. Importance of marketing indicates the contribution of rural as well urban marketing.